Once upon a time, the Main Street cinema showed true silent films, not just Mickey Mouse all the time on every screen. The star on the marquee was the first screen cowboy and wore a very white hat. William Surrey Hart was born in 1864 in New York, lived in the Dakota Territory, worked as a postal clerk and then studied acting and appeared on Broadway. In 1914 he filmed his first movie
His Hour of Manhood. He starred in many films until his career fizzled in 1925 and retired to his ranch in Newhall. Upon his death in 1946, the ranch was deeded to the city of Los Angeles and is now the William S. Hart park.

Some things of interest in the photo are the neat banners advertising 6 simultaneous films, the columns advertise the Dance of Fatima as one of the films and to the left of the left column is a Disneyland News newspaper rack.