The Hall Brothers company who later became Hallmark have a long history with the Walt Disney Company. In the 1930's they were the license holder to manufacture the Disney character greeting cards and other stationary. In 1960, they gained the license to be the provider of greeting cards, postcards and other items at Disneyland with this large store. Some of the most unusual views ever sold as postcards are from the famous PDL series. The story goes they were named PDL as they are Pretty Darn Large. The realist in me believes they were named for Postcards Disneyland. I like this image with the worker welding the crown and getting ready to paint. The holiday scenes in the window are nice as well. Hallmark was at this shop until the mid to late 1980s if I remember correctly.