Monday, March 29, 2010
Things From the Gate- Summer and Fall-Winter 1958
Disneyland decided to change the graphics in mid-1958. I guess the "Thrifty Dumbo" was not catching the guests attention. Disneyland did economize by using the same graphics and just changed the hours on the back. An interesting observation is that the ticket books are being specifically marketed to adults, with the assumption that the parents would buy ticket books for their kids.
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4 comments:
Hey, where's the Scottish Dumbo! I love all these flyers! The little drawings are so cool. I like how "Fantasy in the Sky" is highlighted!
Thanks for posting these.
It always did seem like the 'Thrifty Dumbo' was a mismatch for selling tickets, didn't it? Maybe Scrooge McDuck might have made a stronger impression!
I sure wish the prices were like that now, I'd live there. I stumbled on your site and found it interesting because the first time I rode the Matterhorn was... 1959. I've been a fan ever since and have made many trips over the years, but now that I can take my daughter and even grandkids along its even more fun.
http://disneylandobsession.com/
Okay, I'm about a month behind here - but I think I just figured out why the focus is on adults. I'll bet a lot of adults had the "Walt-at-the-Griffith-Park-Carousel" mindset: The kids are going on all the rides but the adults aren't. So I'll guess many of the adults were buying ticket books for their kids and just admission tickets for themselves...
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