Saturday, December 30, 2006
SOP Saturday- Gulf Oil Gas Stations
What does Gulf have to do with Disney and a Disney SOP? In the early 1970s, Gulf was a corporate sponsor and corporate partner with Disney. Gulf constructed Total Car Care Centers at both Disneyland and Walt Disney World. Both of these new service stations were of a modern design that was to become the model for all Gulf stations across the country. WED was involved in the design of the service stations and the Gulf employees were treated as cast members. Not only were they gas stations, but information centers and repair centers. Gulf went further and sponsored the Walt Disney Story at Disneyland after Lincoln Savings had dropped the sponsorship. Gulf also sponsored the same attraction at Walt Disney World. And in a final tie in, Gulf published a premium Disney magazine available at Gulf gas stations with a fill up of the gas tank. This SOP is also unique in the colors and in the '70s style graphics. Some of the characters in the gas station attendant uniforms are definitely unusual, especially Pinnochio. The SOP was published in 1971.